Article Marketing Strategy
3 Essential Ingredients of an Article Marketing Strategy
An effective Article Marketing Strategy is the most important factor in taking your website to the Google No 1 spot.
For those of you new to article marketing, you write an article and submit it to popular article directories. In return, you are allowed to add links to your own website in the resource box. This way, it is very easy to increase the number of backlinks to your website and to improve search engine rankings.
The biggest hurdle in producing an effective article marketing strategy is the Google ‘Duplicate Content Penalty‘.
If Google finds several articles with the same or slightly different content then it ranks only one of the several articles well. Therefore, each article, although submitted to several directories will only give you one good backlink. The rest will provide no significant benefit.
This makes article marketing difficult and time consuming. The way around this is to use a good article spinning software like The Best Spinner.
The Best Spinner allows you to create hundreds of different versions of the same article very quickly. Each version is counted as a separate article by the search engines. The thesaurus of the best spinner has hundreds of thousands of entries added by the users of the tool. This allows you to re-write your article quickly and to increase the number of high quality back links.
Click Here to View a Demonstration of the Best Spinner
A successful article marketing strategy consists of following 3 essential ingredients
- On Topic Articles: Make sure the topic of the articles you submit is closely related to the website that you want to draw traffic to.
- Authoritative Directories: Chose article directories that are authoritative in the eyes of Google. Some of them are: Ezine Articles, Go Articles, Article Base and Article Alley.
- Unique Content: Create different versions of the articles to be submitted to different article directories.
A Word of Caution: Never submit the same article that you use on your website to the article directories. You want to be 100% sure that your website article NEVER gets hit by duplicate content penalty.
Article Marketing, increases the number of backlinks to your website and facilitates in increasing the Page Rank. This leads to a better search engine ranking and more organic traffic. But, you must not ignore the traffic sent to your website by the article directories themselves. To make sure that you get targeted traffic, do keep your article marketing strategy topic closely related to your website topic.
A good article marketing strategy is one that creates links gradually over time. Consider article marketing as an ongoing process to improve your search engine rankings. Soon, the traffic will start pouring in.